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12
Dec
Following Influencers Gender Preferences
Influencer Marketing is a type of marketing that uses influencers to promote a brand to a larger market.Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of information for the respective brand they endorse.
Instagram, Youtube & facebook being the preferred platform for influencers. Men prefer youtube to follow their favourite influencers and women rating instagram at the top.