Influencer Marketing is not going away anytime soon, but choosing the wrong influencer with many followers is definitely the thing of the past.

Marketers are focusing on content creators who are genuinely more interested in their niche and focus on creating unique content. Their follower counts may be less than influencers, and they charge relatively less than influencers.

The micro-influencers on TikTok, for example, are being used more today than last year.

Even if you are hiring influencers, it is essential to have an expert community of them instead of hiring one who has a larger follower count. The key is to align the essential metrics and constantly monitoring the performance when leveraging an influencer.