Touch point MARKETING is the process of following the touch events of the customer. If a customer tries to find the feature of the product on some website like Amazon or they can even select the product and move to the checkout process.

But finally, he would not have purchased the product for some reason. The touch point concept will help the user to get a reminder of the product that he intended to purchase in other channels. For instance, if the user touches or clicks on the same product or other product in some other channel, then these touch events will be tracked.

The artificial intelligence methods will start to analyse the touch points of the user and can come up with a derived combination of what the user will purchase based on the preferences. The algorithms will help to arrive at a decision on what products will the customer be still able to purchase. Also, if their preferences are identified and notified back to the branded partners. They can then also come up with certain offers exclusively for those customers to help them purchase the product at the earliest. All that these channels will finally be dependent on is knowing the purchasing capacity of the customer on that specific day. This is because their preference to buy the product is already set up with the channels.