Explainer videos are more focused on delivering information and understanding. It works and appeals to a wide audience and demographics. There are few qualities that make an explainer video unique:

Animated explainer videos are short

Some people have short attention spans. And if they don’t really care about your business in the first place, you will have a hard time convincing them to stay. Your job is to make them care about your business. Animated explainer videos are created as short as 1 minute or even shorter than that.

Animated explainer videos are focused and efficient

You have lots of information and little time to explain it. An animated explainer video can help break down the important points of the problem and solution to the problem quickly. Also, you can articulate and simplify your message into the shortest and concise way. It’s about giving your audience only the necessary info and taking down ones they don’t really care about. Finally, tell them what they only need to know about your business. Nothing else more.

Animated explainer videos are narrated

Your video should move quickly and take enough time to talk to your audience. Before getting started, you need a persuasive and killer script to succeed in your target goal. We created a previous blog about how to create a killer script for explainer video. Make sure that your audience has an enjoyable experience while taking in the information from the video. Do not take the voice or content of the explainer video.

Animated

You can have an explainer video with tons of action scenes. Invest in creating motion graphics that highlight your product or service. However, there are certain businesses that are not suitable for a specific niche or business industry. Use characters and objects that can represent your brand and at the same time can best explain the concept or idea you are trying to come across to your audience.

Upbeat

Your explainer video might be the first interaction that you have with your audience. It gives them an impression about you or your business. That is why it is very important to choose an explainer video with an energetic or welcoming vibe. 97 percent of users have gained a better understanding of a product or service while watching an explainer video. And 76 percent reported video helped them increase sales. Including a video on the landing page can also increase conversions by more than 80 percent.

Does your business need to explain something to a lot of people? An animated explainer video can help generate high-converting qualified local and international leads quickly. Also, it can help you nurture your existing customers. Here are more reasons why you and your business need an animated explainer video.

Increase the conversion rates

Considering video now appears in 70 percent of the top 100 search listings, and that viewers are anywhere from 64-85 percent more likely to buy after watching a product video, it’s one marketing strategy you shouldn’t miss.

Clarifies the product

Demo videos, for example, allow you to test your product for your customers. That way, they can see how your product works. It gives the users an insight into your product and how it can be used effectively. An explainer video is a simple yet effective way to clearly explain the benefits of the product for people who have no idea what the product is about. Choose the right animated video explainer team to simplify your message. Create a custom explainer video that connects you with your audience.

Better SEO ranking

Forrester Research found that videos are 53 times more likely to rank organically on top of the search results than traditionally web pages.

Enhance your brand

Animated explainer video allows you to make an emotional connection with your audience. Once there’s a connection and the walls between the buyers and business are broken down, it becomes easier to develop trust. When consumers feel the business values them and that they feel connected to it, they will continue investing in the products or services and even share it to others which results in an increase in leads.

Increase customer retention rate

The average time spent on a website with video content increases from initial 8 seconds to 2 minutes. This is because videos have 53 times more chances of being found organically on search results.

Grab audience attention

It helps you convey your business story in a way that is easy for people to remember and relate to various concepts. Thus, it becomes easier to build trust and credibility with prospects. Entice them and get their attention through an interesting and informative type of content.

Great addition to marketing campaigns

Adding videos in emails can result in a 200-300 percent increase in click-through-rate. This is because it is a lot more engaging and also way easier to watch a video than read a long text. Also, this is more likely to be effective if used in demonstrating how to use a product. Or perhaps if you are describing a product that can be quite complex to explain through a written content.

Establish trust and build credibility

Explainer videos are the best way to establish trust and credibility. It allows you to connect with your customers on a deeper level. 90 percent of users say that product videos are helpful in making decisions whether they would purchase the product or not. It makes the decision process a lot much easier. And the more videos you share to your customers, the more they develop their trust in you.

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