Demographic segmentation is a type of market segmentation that divides a larger market into smaller groups based on demographic factors such as age, gender, income, education, occupation, marital status, and family size. This type of segmentation is commonly used in marketing and advertising to better understand and target specific groups of customers with tailored messages and products.

Demographic segmentation can be particularly useful for businesses that offer products or services that appeal to certain age groups or genders, such as beauty or fashion products. For example, a company that sells anti-aging skincare products might target its marketing efforts to women over the age of 40 who are concerned about maintaining youthful skin.

Other common examples of demographic segmentation include:

Income-based segmentation:

Dividing a market into groups based on income level, such as high-income, middle-income, or low-income.

Educational segmentation:

Dividing a market into groups based on education level, such as college-educated or high school-educated.

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