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Google search update, multisearch, is changing the way users search and shop online. Consumers can take any photo using Google Lens and ask a question simultaneously. It opens up plenty of opportunities for Marketers to make the user’s search faster […]

Video Marketing is one of the best ways to attract and grow a large audience with storytelling. Livestreaming creates better connection with the audience. Apart from that, short ‘snackable’ videos about 10 to 60 seconds tend to get more views […]

Marketing automation refers to the process of automating repetitive activities across all digital marketing channels. The process leverages marketing automation tool (s) to increase efficiency in marketing efforts, improve the customer journey and so on. Businesses can use marketing automation […]

Gen-Zs are ‘digital natives’ and more progressive than millennials. What marketers need to think about when targeting such customers is that they put values first before shopping. Statista states that 45% of the Gen-Z population is motivated to purchase from brands […]

Customers like video content because it’s more entertaining and engaging. So, using Video Content Marketing in 2022 can help both B2B and B2C businesses to generate more leads, and, potentially, sales. KEY WORD : MARKETING

Simply put, virtual reality marketing is a Marketing Strategy that incorporates virtual reality technology in marketing campaigns. It can be used to connect with your audience and build better brand engagement. For example, instead of consumers reading content on the screen, […]

What is Consumer Behaviour? Consumer behaviour is an investigative study of how individuals or companies make the decision to purchase, use and/or dispose of the products. “Consumer behavior entails all consumer activities associated with the purchase, use, and disposal of […]

Corporate Video Production Corporate Videos now become the leading marketing strategy that can be used by various companies to advertise their Products And Services. Benefits Of Corporate Video 1.Sales rate will increase with the use of corporate videos by reaching […]

81% of customers will buy again if a brand offers “No Question Asked,” easy returns KEY WORD : BRANDING

According to Frost & Sullivan, omnichannel is defined as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”. Harvard Business Review, along with a major US retail company, conducted a 14-month study to understand the shopping […]