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Here are the steps to follow to increase organic traffic to your website. Improving Organic CTR According to Backlinko, the highest organic CTR is 31.7% for the top page on Google. CTR is heavily dependent on how you use meta […]

Establishes brand identity: A well-designed logo and other visual elements help to establish a strong brand identity and make your business easily recognizable to customers. Communicates message effectively: Graphic design is an effective tool for communicating complex ideas, information and […]

Ad relevance refers to how Google defines whether an ad campaign matches the user’s search intent. If a user searches for “climbing shoes” but your ad for mountain boots appears, that ad is not relevant to the user, and they […]

Customer Lifetime Value is a metric a business owner estimates the total revenue a customer will likely spend with the business over a certain time. If customers spend more time with the business, they will spend more. In other words, […]

1. Company Profile Videos Company profile videos provide an overview of your company or brand, its products, and its services. Some company profile videos may even feature company heads and shareholders addressing potential clients about their business. 2. Promotional Videos […]

Infographics are a combination of content, graphic design and data. With reducing attention spans and growing need to be visual it is important to grab your audience’s attention quickly and keep them coming back. Infographics are a great tool to […]

  To Watch This Video Click Here: Short Form Video is Huge (More than 31% of global marketers currently invest in short-form video content, 46% say it’s effective, 89% will continue it or increase their use of short-form video. )

Let’s dive into some core facts and figures to know why you should be creating a SOCIAL MEDIA strategy from scratch when you do not have one. Relevant Articles : MARKETING, SOCIAL MEDIA

Market segmentation is when you divide your visitors and customers into segments, or groups, based on qualities that they have in common. There’s an infinite number of ways to divide your customers into groups. That’s why your own market segmentation […]

AIDA model refers to the attention, Interest, Desire, and action acronym. Each letter is a stage in the customer journey, following a linear pattern. Some call it the Hierarchy of Effects framework in marketing that moves from one stage to […]