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When you are setting marketing objectives, the following are the must-have characteristics. • Realistic – Suppose you do not have the right number of personnel for the tasks, setting a target too high will hardly work in your favour. The […]

You can say that positioning is a result of segmentation and targeting. It is more convenient to understand the model using the STEP formula, where Segmentation + Targeting Equals Positioning, i.e., Segmentation + Targeting = Positioning You can also remember STP MARKETING […]

Data Analysis: Collecting and sifting through large amounts of MARKETING data from various campaigns and programs that would otherwise have to be sorted manually. Natural Language Processing (NLP): Creating human-like language for CONTENT CREATION, customer service bots, experience personalization and […]

Touch point MARKETING is the process of following the touch events of the customer. If a customer tries to find the feature of the product on some website like Amazon or they can even select the product and move to […]

According to ONLINE MARKETERS, the most promising EMAIL MARKETING tactic for 2022 is personalization of email’s subject line as it can increase the open rates by 14.31% and double the click-through-rate. Campaign Metric  Average Performance  Opens: 14.31% higher than non-segmented campaigns Unique […]

In fact, more than half of consumer’s long for the day when they can replace their smartphone with a wearable solution that has all smartphone functionality through augmented reality and hologram interfaces. AR/VR is evolving into a range of different use […]

Virtual reality allows businesses to reach out and connect to their potential customers beyond traditional media like TV and magazine ads, presenting limitless opportunities for promotion. Given that customers’ needs and expectations are constantly evolving, virtual reality technology, or the […]

Brand loyalty is perception-based (image and experience). Brand-loyal customers believe that a certain brand represents both higher quality and better service than any competitor—and the price does not matter. Brand-loyal customers might make fewer total purchases, but the profit margins […]

According to Finance Digest, 95% of customer interactions will be powered by artificial intelligence by 2025. What is conversational marketing? Conversational marketing is marketing that engages customers through dialogue that puts the focus on interactions with the customers through two-way […]

Influencer Marketing is not going away anytime soon, but choosing the wrong influencer with many followers is definitely the thing of the past. Marketers are focusing on content creators who are genuinely more interested in their niche and focus on […]