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Cross-channel marketing allows brands to interact with consumers across several channels such as web, email, mobile app, SMS, call center, direct mail, and in person. This approach enables your brand to send relevant marketing content through each channel of your […]

Why is it challenging? Because there are a number of different elements that go into creating a fantastic piece of visual content for your Marketing Strategy. 36.7% of marketers cite visual content creation as their biggest challenge. Design, research, and structuring […]

Influencer Marketing is a type of marketing that uses influencers to promote a brand to a larger market.Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of information for the respective brand they endorse. […]

Creates Consumer Preference For The Product Or Service Behind The Brand A wide variety of products leads to confusion. One way purchasers manage these issues is by leaning towards brands they know and trust. Genuine and widely known brands are […]

boAt Lifestyle is a company that has just started to sail in the deep sea of audio devices market. However, the numbers are promising for them as they continuously rise amidst all the competition. The company struggled in its initial […]

In a world of colourful packaging, this monochrome product still stands out. In 1929, a young Bengali entrepreneur came up with a Swadeshi product that could cater to ordinary people in British India. Gourmohan Dutta launched combination cream with the […]

Audience These days, many influencers specialize in specific content or audience niches. For example, there are fashion, travel, and fitness influencers. When looking for someone to collaborate with, it’s smart to choose the one known for a niche that’s relevant […]

Stay in contact with your audience Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. […]

In todays digital world, employee Branding through Video Marketing can give your company a serious edge. its important to hire the right team members & evaluate their outlook and visibility as they represent your organization.. From recruitment videos to employee testimonials […]

Volatile nature of the online world, new channels are emerging with greater frequency, and audiences are continuously exploring new sources of online content—digital marketers must regularly assess and reassess digital marketing channels for their effectiveness. To identify the most effective […]